You might have heard of a technology called a drip feed site. This means that someone comes to your website and they see some content. They see several blog posts you may have made over the course of the last several days, weeks or months. They come back days later and you have added new content and they don’t necessarily know if you’ve gone in and added that content manually or if it was already going out on a schedule.
And what’s great about WordPress is that drip content is already built in. All you have to do to drip out content on your WordPress blog is add a new post and change the date that the post comes out. By default, when you make a new post in WordPress, it will be dated now, today. But you can back date a post. You can date the post as if it came out a month ago. But you can also forward a date a post and set it to be a week from now. Now, what happens when you make a new WordPress post and set it one week in the future? It will become scheduled. No one will see it in public. But a week from now, it will automatically go live and appear to everyone.
This is very powerful because you could, in theory, write 52 blog posts, space them out a week apart and now have one year’s worth of content. And these are the steps to having a drip feed site set up. Create the content or plan it, at least, import it and then change the dates when it drips out on the schedule.
Adding content to WordPress is easy. Log in to the back end of the dashboard by going to whatever your WordPress blog address is and adding /wp-admin to the end. This will give you access to the WordPress dashboard. Now, go to Post, Add New, and it will as you what do you want the new title of this post be? What do you want the content of this post to contain? What do you want the categories to have and so one and so forth. Fill this out, click publish, and now the post is live.
There are many plugins that will import big batches of content such as WP Import. And what you can do is upload a zip file containing several text files and this could contain hundreds, if not thousands of different blog posts that will appear on your blog. Import all this content and now you have all the blog posts you’ll ever need. And maybe, these blog posts contain links to other sites. Maybe they contain images and videos. This is all content that’s part of your blog.
And finally, what you can do is change the dates that these posts appear. If you go to click on post and view the list of posts, you can very easily click on the quick edit link underneath many posts and change the dates so that they are spaced out over time and they don’t all appear on the side at once. In fact, Google and other search engines like it better if a site grows gradually over time. And humans like it better too because that means that they will not be overloaded with all kinds of new information.
And what’s great about setting up a drip feed site like this is that instead of just selling some book you’ve written or selling some articles you’ve written, you can sell someone this site with content ready to be dripped out over the course of a year. Content that you wrote that is exclusive to this person buying it that is now being dripped out slowly over time with affiliate links, with banner ads, with text link ads, with an email subscription form, all that slowly grows for them over time.
To set up a drip feed site, first of all, add or import your content and then change the future dates so that it is scheduled out over time. And now you can simply back it up and sell them the back up for them to restore any place they choose.