WordPress has a number of plugins for Search Engine Optimization (SEO). There are two main plugins that most sites use which I’ll discuss in this article. Read on and you’ll come away with a better understanding of which one might be best for bringing more traffic to your dental office website. Platinum SEO and All in One SEO Pack are the leaders in the SEO Plugin category for WordPress. All in One SEO has been around longer and in fact Platinum SEO was built to function practically the same as All in One SEO. They are almost identical, but Platinum SEO made some important improvements. So why choose one over the other? Personally I’ve chosen to use Platinum SEO for the following reasons:
- Platinum SEO feature a setting to Automatically do 301 redirects for permalink changes. This means that if you change the Permalink of one of your web pages, it will put some code in a special “.htaccess” file that tells Google, other search engines, and any backlink traffic, that the old page URL should now go to the new one.
- Perhaps my biggest reason for going with Platinum SEO is that it allows me to give a single page a “noindex” setting to keep search engines away from a page I don’t want listed. ALl in One SEO does not have that feature.
- It has a number of other “on-page” settings and options that All in One lacks, which gives you more control for each and every page you create. You can leave the basic settings in place so you are not having to set up each page one by one, but if you want to tweak something it’s all right there on your page editing screen.
- Okay, this one is a bit nit picky, but it did figure in to my decision to switch. All in One SEO is riddled with advertisements and requests for donations. Nothing wrong with that and almost all plugins do it, but All in One is a bit over board with it.
If you’re already using All in One SEO, Platinum SEO has the ability to migrate all of your current settings into it’s own setup, so you can do a quick and easy migration of your page title tags, page descriptions and keywords. So in closing, the main reason I made the switch was for the ability to set a single page as “nofollow” to keep search engines from indexing it. Aside from that they are both about the same, and appear to do equally good jobs at SEO.