Blogging is all the rage for businesses today. With more than 115 million blogs, individuals and businesses are jumping on the bandwagon in droves. This article deals with what a “blog post” is and how to create a post using the WordPress blogging platform. If you’re new to blogging, posts are the entries that bloggers usually (but not always) display on their home page.
If you want to create a post on your WordPress blog, follow the directions below. These are the big picture instructions. I will follow them up with some specific details about what needs to be included to improve the look of your post as well as SEO.
How to create a blog post in WordPress
Step 1: Log into the WordPress admin panel for your blog.
Step 2: Click the Posts tab on the upper left side of the screen.
Step 3: Under the Posts tab, click Add New.
Step 4: Add your title and the content of your blog post in the appropriate places.
Step 5: Where applicable, create a category, tags, excerpt, trackbacks, custom fields, and post comment options.
Step 6: Click publish
Easy, right? But there are some things you need to think about as you write that will improve your SEO and help attract visitors.
Keywords – Keywords are the foundation of your blog. Make sure you know your top 3 keywords and that they appear at least once in every post you write.
Post Title – Use your top keyword or keyphrase in every post title. Using the same title twice can cause some errors on your blog and might seem a little “spammy” so avoid doing it.
Post Editing – Don’t forget to highlight your keywords and phrases by bolding them when they appear. Search engines pick up on emphasized text to validate what the author is saying.
Preview – Take a look at your final draft before publishing. You may see a misspelled word or two that needs to be corrected.
Post Tags – WordPress calls post tags “micro-categories for your blog”, similar to including index entries for a page. Posts with similar tags are linked together when a user clicks one of the tags. Add tags to your post. Post tags should be the top 10-15 keywords or phrases that are most important to your blog.
Discussion – The discussion section helps you control reader comments and notification of your posts. If Allowing Comments is unchecked, no one can post comments on the post. If Allowing Pings is unchecked, no one can post pingbacks or trackbacks to the post.
Password Protect This Post – You can also password protect your posts to allow access to only subscribers or members.To password protect a post, click Edit next to Visibility in the Publish area to the top right, then click Password Protected, click Ok, and enter a password. Then click OK.
Once you publish your post, it will appear on your blog or index page and you are ready to go!