Blog Website vs. HTML Website: Which is best for your Business?
When you consider having an online presence, it was not too long ago that what you would think of was having a website or a homepage. But now you have the option of creating a blog as well or instead. With great software available like WordPress, creating your own blog website is easier than ever!
So what are some of the things that would influence the decision to create a blog website vs. a HTML website? To be clear, both are websites with the main difference being that a blog website is a “dynamic” website allowing you to easily update content with text, video, or audio. This can be uploaded within minutes whereas a HTML website requires hours if you are familiar with editing code in a website otherwise you will need to seek out assistance for any alterations. Also as you update your blog website with different content your customer/follower has an opportunity to leave a comment and this allows for conversation to be engaged. This can create a sense of community on your site as you acquire followers. A lot of time blogs include information about the industry the business is in, updates about the business, and helpful information for the customer. With this kind of information on your blog you are able to slowly establish yourself as an expert in your field building credibility.
Another thing that many businesses consider when creating a website is how they are going to get traffic to their site. When it comes to search engine optimization, this is more effective with a blog website since blog websites are constantly updated with new content. Every time content is updated, the update services are “pinged” which essentially notifies the search engines that there is new content on your site. As the search engines are notified of new content on your site this gives them an opportunity to visit your site to index it. Blog websites have the opportunity to be indexed much more often than a traditional static website and show up 10 times more often in searches than static websites.
If you are watching your spending creating a blog website as opposed to a static website may be something to consider. You will spend less money on updates to blog website as for the most part you can upload any content by yourself. All you have to do is log into the back office, write your article and press the publish button and your content will be available for anyone to read. Even if you had your best friends brother create you a website, any changes to that website will more than likely need to go through him or another web designer. This could eventually lead to spending money to make changes to your website. Since blogs “ping” update services and static websites do not, your blog website will make you more search engine friendly. If you have static website you will have to spend probably more time and money to get the results as a blog does in a search engine results.
Now if you are still on the fence you have the option of creating a smaller website with your blog website under the subdirectory. This way it will look like a normal website with the home, about, products/services, and contact pages with an additional page entitled blog. You will have the best of both worlds! In general most businesses today have a static website and many are joining the blogging world. It really depends a lot on your willingness to maintain the blog website. There are no set rules to how frequently you need to update the blog but for you to get the most benefit from the blog it is recommended that you spend 2-4 hours a week maintaining the blog. If you would like more information on how A Visual Identity can help you create a blog website for your business please let us know we will be happy to help you!