Search engine optimization for a new website for your business or for professional use can be intimidating due to the amount of information out there. Almost everyone on the internet thinks that he or she is a SEO expert thus cluttered and useless information has filled the internet. Often if you do not have an experienced SEO expert, you will end up doing nothing.
In this article we are going to dig deep into onsite search engine optimization to help you have a clear understanding on on-site SEO.
On-Site SEO Basics
Most of the important search engine optimization usually happens on your site. There is a lot said about link building as being the most important SEO strategy but link building without onsite search engine optimization is not going to be of help to your site. Below are the bare minimum onsite search engine optimization elements that you should make sure to put on each of your websites main ages, especially the homepage of your website.
What is The Golden Rule of On-Site SEO.
One thing you should understand is that you should not overdo any of the following SEO elements. It’s very normal to get tempted to try and fix as many as possible keywords on your pages but that is not the main goal. Google has actually rolled out an over-optimization penalty to the websites that are stuffing keywords onto one page. The main way to do this is to keep it simple and think of four to five keyword phrases or keywords for each page on your website.
When you are not sure of the keywords that you should use, use Google AdWords keyword tool to get some suggestion.
The title tag on the pages of your blog or website tell the search engines what the specific page is about. The title tag should be at most 70 characters or less and should include your brand or business name and the keywords that relate to the specific page only. The title tag is usually placed between the tags that are near the top of the page’s HTML code.
A meta description on pages of your blog or website is responsible of giving the search engines a little more information on what your page is about. Some people still debate on whether the meta descriptions can help with keyword rankings.
Nonetheless, you should write your meta description with a human audience in mind and should include the page’s target keywords. This is because the meta description does not show up in the search results.
Title tags and Meta descriptions in search results.
If the keywords searched by a Google user are in your title tag or meta description, you are likely to be highly ranked on that page. Google will also bold your title tag and the meta description.
It is advisable that you use your brand or business name and keywords in both the meta and title description. This will helps your brand to appear in the search results when a search engine uses those terms.
If you are using WordPress on your website domain, then you are in luck. This is because adding meta descriptions and title tags and meta to your website’s pages is very easy. You can use free plugins such as All in One SEO and SEO by Yoast.