I recommend a WordPress design for all my clients with established businesses. Once you’ve used HTML landing pages and one-page websites to find out if there’s a market, the next step is to build out more optimized and targeted web pages to attract more attention and get more traffic. This is where WordPress comes in.
WordPress designs make website optimization easy. Google loves WordPress and most blogs do well in the search engines, but certain themes have components that can improve not only SEO. Now, SEO isn’t the only reason to utilize WordPress. Other design components are important as well, and certain themes are better than others when you’re thinking of customizing the look and feel of your site.
- Is it widget ready? Widgets are a critical part of customizing your theme. I religiously use the GLock Double Optin, ACE Recent Posts and Comments, Calendar, and Blogroll widgets with almost all of my clients.
- Is it easy to customize? Some themes make it very simple to choose what categories you want to display, the number of posts to show, and what size you want your thumbnail images. Others will even allow you to choose between using a custom image or dynamic text for your header logo area. These features make basic customization simple and quick, exactly the way it should be.
- How easy is it to integrate images into posts, home page content, and pages? If the theme integrates the TimThumb PHP script, you won’t have problems. TimThumb dynamically resizes your images and makes them easy to manage. Many themes will require you to change code or deal with another image management website which can be a real pain at times.
There are so many themes out there now that it’s hard to keep up. Most of the premium themes look great, but you can’t judge a book by its cover. Make sure a theme is widget ready, easy to customize, and integrates images in the simplest way possible.