It’s hard to fathom how rapidly the blogging based community has come into existence. WordPress is now currently being used by the following popular brands; eBay, Yahoo, Ford, The Wall Street Journal and many more alike. So the question remains, “why has this platform become so popular in a sea of growing web management scripts?”
WordPress is Open Source
A lot of software our there costs money and half the time doesn’t have the ability to build sites close to the level of WordPress. Open source software is great for another reason, it helps to create a tight knit community of people interested in improving the way it runs and operates, as well as opening up the ability to create custom designs and plugins.
Currently there are over 6000 plugins listed at WordPress.org alone, all of which are open to the public for free. There are some things to take into consideration however when deciding upon which plugins are necessary and which are not and could in fact cause more harm than good.
Clean, Crisp and SEO Friendly!
Let me ask you a question, “How many great looking sites have you seen out there that currently DON’T rank high up in the search engines?”. The truth is there are a lot and the main reason being that if you were to really break down the site taking into consideration; source code analysis, internal link structure and on-page content, you would notice that they lack the fundamental necessities required for gaining the top spots in the Search Engines.
WordPress was designed to cover all three aspects. Most WordPress pages have clean source code, when configured correctly the internal link structure of a WP blog perfectly optimizes it for the search engines and finally, and probably most importantly, WordPress blogs are just that…blogs. A blog only works with content, therefore it’s ultimately what the engines are after and what you are forced into giving them using such a platform.
Almost every site doing well these days has a blog, whether it’s for the reason of building new traffic to their sites, or keeping their audience up-to-date on the happenings of the company. If you’re not blogging then chances are, you’re bogging!