Anyone who designs websites, or uses the internet for making money has learned that the days of static HTML websites are numbered. The key to online presence these days are dynamic sites that are constantly being updated. Google likes fresh content, and more importantly so do your prospective customers.
Luckily, CMS platforms like WordPress make updating a website a breeze. How about setting a WordPress site up though…can this be tricky?
If you can live with some of the out of the box WordPress themes – it is very simple to set up a site. The problem is these themes (even the paid ones) are not really flexible on features and layout. With these normal themes, changing the layout of your site would take some sort of coding knowledge (a combo of HTML and PHP to be exact).
It is one thing to find the time to update a site, but finding the time to learn enough coding to get your site exactly like you want? That is a very daunting task. It took me a couple years of self education to get savvy and quick enough at WordPress customization to be worth it.
Then along came the Headway Theme – this theme is a savior to all online and offline entrepreneurs.
This theme gives you the ability to create your WordPress site using a visual editor. What does this mean? It means that you can create each page of your site by dragging and dropping elements right in your browser.
You want your sidebar on the right instead of the left? Drag it there. You need to add a rotating image gallery – just drag it where you want it and add the pics. Put your navigation on the top of the page, put it under your header, put it on the left of your page…all by dragging and dropping.
The visual editor gives you complete control over your sites colors, fonts and layout and so much more.
Essentially, if you can think of something you want on your WordPress site you can do it easily with Headway. No coding required unless you want to get very advanced. If you are an advanced coder, you will appreciate Headway’s flexibility even more.
The best way to explain this is to use a real world example. On my blog I wanted to have a static area on each page that had an opt in box – I didn’t want it in the sidebar since many of my pages didn’t have a sidebar. In the past I would have had to add the html code for the form into a couple PHP files and then altered the CSS file to make it look good. Not a lot of fun for someone with little coding knowledge.
With Headway I added a HTML box (in headway it is called a Leaf) exactly where I wanted the opt-in on each page and simply copied the opt in form HTML into that box…done. My opt-in rate almost tripled by the end of the week.
Headway also includes a great support forum and a burgeoning development community that assures you Headway will keep getting better and you will be able to find community created hacks and tips that will let you take your site to the very next level.
A lot of people buy WordPress themes, but why pay for a theme you can’t easily customize? Headway allows you to have the site you dreamt of, not the site that someone else envisioned and that anyone can buy and use. Be unique, and stick out from the pack.
I am very happy with Headway and think it is a must for any beginners out there that want to create their own site effectively and easy.