WordPress is the ideal platform for creating a small business website. A potential client asked me recently why I say that. After all WordPress is the blog platform that all the bloggers use isn’t it? Yes, WordPress is used by hundreds of thousands of bloggers across the world but it powers millions of regular websites as well. According to Wikipedia, in September 2009 there were 202 million websites powered by WordPress worldwide with 62 million here in the US.
What makes WordPress Ideal for a Small Business Owner?
WordPress is very easy to use
5 years ago most websites were created and maintained by web designers. If you wanted to add something to the website or edit some of its content you would have to go to your consultant and pay them to make the change.
Today, as an interactive web presence becomes more and more important to small businesses, business owners need to be able to keep their own sites up to date without having to hire an expert. Adding or changing content on a WordPress based site is as easy as using a word processor. Really, anyone can do it.
WordPress can do virtually anything
WordPress is the most powerful and flexible personal publishing platform available today. This means it can be easily extended to add functionality and thus can be any kind of site a small business might want. It can be a portfolio site, it can be an email marketing site or a specialized social network. You can add a product catalog and run an e-commerce business with it. It can be used for event scheduling. It can be used to deliver video and podcasts. And yes, it can be a blog.
With WordPress is Portable – you are in control
There are lots of proprietary website systems out there that one can use to build a website. However, those proprietary systems are dependent on you continuing to use the service provider. You can’t pick up your Hubspot website and take it to your own internet host. You can’t take those site builder sites anywhere else. A Go Daddy “Website Tonight” website has to stay at Go Daddy.
Once you commit to them all of your hard work stays with them. With WordPress you can control who you work with. If you start a WordPress site with Go Daddy and later decide you don’t like them you can easily transfer your site to another host without losing any of the work you’ve already put into it.
WordPress is always evolving
Yes, WordPress started out as a blog engine, but it has become so much more. With each new release new possibilities are added. And since it is “Open Source” there are thousands of developers writing plugins to extend its functionality.
Help is at hand
There are thousands of web developers and web designers who specialize in WordPress. Is there some new thing you want to try with your site? You won’t have to look very far for an expert. And if you aren’t satisfied with the help that you’re getting from one you can easily find another. WordPress is the reverse of proprietary. You can take it anywhere, add virtually anything to it and easily find someone to work on it.
There is no better choice for a DIY, self-maintained, small business website than WordPress.