Depending on what type of theme you are using is going to determine where you can place banner ads on your WordPress theme. Some themes are ad ready and others are not.
If you don’t have a theme that is ad ready then you may need to install some plugins to make this option available to you.
You can also edit the theme files to ad your banners manually but unless you are comfortable doing this you will be in for a large learning curve.
When it comes to themes, the options are endless. Some themes will have a menu on the right or the left side and some will have two column menus either on the right or the left of the WordPress blog. And yet some allow for menus on either side. And of course all themes have a header area.
Now studies have been done to determine what areas users are most likely to click on. They have termed these areas as ‘hot spots’. Hot spots are located on the left side of the page, above the fold and in a triangular shape. So if you were to draw a triangle on your blog you would start at the top left corner, go to the right corner, proceed down to the bottom left corner and back up to the top left corner, completing the triangle.
This triangle area is your hot spot. If your goal is to have your banner ads prominently displayed for users to click on then this is the ideal place to put your banner ads.
Now this also leaves you with wondering where you put your menu. Considering most people have blinders on when it comes to banner ads, having your menu on the other side of the page will tend to draw their eye away from your banner ads if they are coming to your site for information.
So the ideal place to have your banner ads is near or beside your menu. Since your hot spots are mostly the top left of your page, if you are set on having your menu on the right you should keep your banner ads with your menu. If you do use a right side two column layout for your menu and banner ads, then you can place a banner ad within the text of your post on the left side of the page to gain even more exposure.
Now it should go without saying that having an ad in the header area is an ideal spot to place your banner ads on your WordPress blog. This is the in the hot spot area and it is going to be front and center when a user comes to your site.
Having banner ads within your post itself is also ideal. But you do not want to place so many banner ads within your content that you frustrate your users and make your blog look too complicated and busy.
So to summarize where to place banner ads on your WordPress blog:
- In the header.
- Ideally on the left side of the page next to your menu in a two column WordPress theme.
- If you prefer to use the right side of the page for your menu then keep your banner ads on the right side of the page along with your menu in a two column WordPress layout.
- If using a right side layout then you can place a banner ad within the text of your post on the left side of the page.
- Place ads within the post itself, but not too many.