Niche marketing is a term you will often come across mentioned on online chat rooms and forums in connection with ways to make money online. Basically, niche marketing refers to a segment of a market where there are opportunities to sell to people with specific interests and needs. A niche in the market can be a relatively untapped and moneymaking resource because there are more purchasers than sellers or, in other words, fewer competitors for your business. The following text is about how to build a profitable niche marketing business.
The initial step in identifying niches you can turn a profit from is to perform some market research and there are web sites on the Internet that make this relatively easy. By going to the ClickBank and Amazon web sites, for example, you’ll quickly realize that there are a wide variety of possible niches you can research. They have made this simpler in the way that they have many different categories and you can also oftentimes see what is selling well. You will want to note down several of these products so that you can refer to them when you would like to go on to the next phase of your research.
Once you have several prospective markets to investigate, you need to start to do some keyword research to find out if there are niches you can compete in and that have the potential to generate you some money. Tools to help you perform keyword research are numerous, some free and some you pay for, but the free Google keyword tool is just fine when starting out. The chief aim in keyword research is to begin with broad category words and progressively drill down into longer key phrases that still have a reasonable search volume. Oftentimes these ‘long-tailed’ keywords will have less competition and are the ones you should be aiming for in your niche market.
The way to check on the amount of competition for your selected keyword phrases is to type the word within quotation marks into the Google search bar and hit enter. You will then see the number of search results returned for that term and this is also the number of web sites you will be competing against. Evidently, you don’t want too much competition for any of your keyword phrases. Some of these longer key phrases will be the names and model numbers of certain products which are search terms used by people who are about to buy rather than those merely searching for information.
The important initial step of market research is done and now you can make a blueprint for your new site based on the keywords you have selected. A quick and direct way to create a niche site is by using the WordPress blogging platform for which there are many no-cost templates and plug-ins. If available, you should pay for a domain name that contains one of your keywords or phrases which will help to get your site rank high up in the search engines. Don’t use brand names because this may lead to issues later on.
After you have optimized your website and start to see traffic numbers go up, you can then brainstorm about ways to earn money off your visitors either for a steady income or with a view of selling the web site on later.