WordPress websites must be maintained in a regular manner to ensure proper functioning of the site. It takes months to program and develop your website, but if you don’t maintain it regularly, it could eventually collapse and all your hard work and investment could go down the drain!
Below are a few of the important reasons why your WordPress site needs regular maintenance.
Key reasons for monthly maintenance
WordPress is a dynamic platform. Almost every month they send new updates to their users, which help to enhance the functionalities and security of their websites and blogs. Without proper updates, your website will become prone to malicious attacks and unauthorized access.
These upgrades assist in:
- Keeping security intact
- Using responsive designs
- Tracking SEO
- Increasing your users experiences
- And much more.
Pluginsare essential apps or mini-programs designed for smoother functioning of your website. When plugged in to the WordPress CMS, they allow you to:
- Track visitors
- Use eCommerce programs
- Employ SEO strategies
- Design elements
- Make Newsletter and blogging easier
Each plugin is designed by different a programmer, and thus:
- Many plugins are updated regularly
- Some may not be compatible with others
- A few might not work at all
- And some of them may require a couple of days to set up properly
Plugins are designed for unique purposes, so they may impact website performance in various ways.
Basically, SEO is a set of techniques that help your website rank higher on certain search engines like Google, Bing or Yahoo. Search engine algorithms change frequently, so you have to monitor those changes and modify your SEO strategies accordingly.
If regular monitoring is ignored, there are chances that your site will not get attention. Experienced SEO professionals can help you update your website by adding or improving the following to get maximum return on investment.
- Related articles
- New pictures
- Build organic back-links
- Keep consumers updated with business happenings including forthcoming events, price changes, new products and more
The online presence of your business will give a boost to your marketing and branding efforts. It will aid your marketing department or SEO service providers in conducting various promotional activities like developing PR and advertising strategies, generating new leads, simplifying communication with vendors, and lots more.
Keep track of user roles and responsibilities
If the tasks are not tracked regularly, you run the risk of:
- Having your site deleted
- Hackers changing your content
- Downloading unnecessary plugins, possibly leading to viruses
It would be beneficial to opt for the monthly WordPress maintenance package, which is generally offered by many reliable companies. Let them do the necessary work for you.
Username & password
Simple usernames and passwords can be easily hacked, thus it is necessary to keep changing these every week. Or, use a password tracker to randomly make and assign passwords for your websites. Never allow an inexperienced employee to access your website as the primary user, and make suggested updates frequently to reinforce your site.
Social media marketing
Updating posts and maintaining social media presence can be time-consuming, especially if you are not experienced and don’t have the required skills and tools. A professional can more easily incorporate different social media strategies across your platforms to receive maximum impact.