When it comes to WordPress plugins, there are hundreds… if not thousands to choose from. Trying to decide what’s best for you and your site can be a bit tricky.
Before we get into a lot of the “supplementary” plugins there are a few “core” plugins that EVERY WordPress site should have. These plugins are critical to ensure the success of your site AND leveraging the power of WordPress with internet marketing.
I will briefly discuss each plugin and why they are so critical:
#1 – All in One SEO Pack – WordPress itself isn’t very SEO (Search Engine Optimization) friendly. There are a LOT of improvements that could be made to each and every page and post that is created. All in One SEO Pack does a fantastic job of allowing you to update the title tags, meta description, and meta keyword to ensure your page/post is SEO friendly.
#2 – Google Analytics for WordPress – It doesn’t matter how good you THINK your site is … without Google analytics you will never actually KNOW how visitors interact with your site AND how you can make it better. If you seriously want a site to succeed online and you do not have Google Analytics, or some kind of statistic tracking code installed on your site, you will NOT succeed. Simple as that.
#3 – Google XML Sitemaps – This is a very powerful plugin for Search Engine Optimization. It ensures all your pages, even recent ones, can get indexed quickly and efficiently. Google themselves have stated that have a “sitemap” WILL help for indexing purposes.
#4 – Add to Any: Share/Bookmark/eMail – This one may not be quite a critical as the above plugins but lends itself nicely to viral marketing. Giving your visitors the ability to “share” your website/page with others can tremendously help your SEO and traffic initiatives. This plugin will vary in importance depending on your site however I strongly recommend have this installed … just in case …
This is just the tip of the iceberg in terms of plugins. There are other plugins that could arguably make this list however I wanted to keep it fairly short and sweet and focus on two of the most important elements of a site TRAFFIC and TESTING.