In today’s online business world today it is important for online entrepreneurs to start a blog. A blog generates awareness for your products and services and educates prospects so that they become future customers.
Why Start a Blog?
When you start a blog it makes it possible for you to generate interest for your products and services. The more frequently you post, the more often the search engine spiders will check out your website. Your blog will begin to draw in traffic to your website which, in turn, will help you to sell your products or services.
How To Build A Blog
You can set a blog for free with a hosted platform like Blogger, a free of charge publishing tool from Google. But you won’t have your own blog domain name and hosting which is important if you want to be seen as professional online business. Many professional bloggers use the WordPress.org platform. The blogging software is free and there are many themes and plug-ins (added features) that you can use. There are many online tutorials that teach you how to build a blog using WordPress so that you can be up and running in no time.
Make Your Blog Relevant
When you start a blog you won’t make money from it instantly. You have to provide useful information, reviews, opinions, lists and more that will be beneficial to your audience. The better the content, the more search engine traffic you will get leading to more people reading your blog. When creating content for your blog, ensure that it is relevant to your chosen niche. If your blog is too generic will not appeal to your target audience.
Making Money From Your Blog
There are several money-making opportunities you can have on your blog. These include:
- Google AdSense where you display advertisements on your blog. You are paid each time a viewer click on an ad.
- Selling Advertising such as online banner ads that appear on your blog to businesses who want to reach your readers.
- Affiliate Marketing where you promote other people’s products or services that are relevant to your blog topic. The product owner will pay you a commission when somebody buys via your affiliate link.
- Electronic books or reports that you can create yourself and sell on your website.
As you build a relationship with your readers they will come know, like and trust you. As this trust grows, your readers will be more inclined to buy products and services that appear on your blog or that you recommend.