There’s no better time than now for your business to be online. If you’re not, you’re missing out on a lot of great opportunities to sell, connect and share with your target audience. Think about all of the hard work that you’re putting in at the office that’s going unnoticed by not conducting business online.
Make note of how often you go on the Internet and what actions you’re taking. Your customers are doing the same and missing out on seeing you if you’re not there. It’s a good idea to come up with a strategy for tackling the space and not try to do it all at once. See why an online presence is critical for your business.
A major reason people are online is to find and share information. Consider if you’re wanting to buy a car and prefer to search for used Polo Vivo, instead of going into a dealership right away. This is made possible by the company posting information to their website and allowing you to search and view it. Consider it the first step in the buying process and a great way to get your consumers all the answers they need without having to contact you.
The Internet is also a useful place to post and view images. This is especially important if you’re selling products or services that require visual context, such as a car. Customers don’t always want to have to leave their house to analyze and contemplate a decision. Draw consumers in with your images and showcase your best products with a visual appeal. Many times users want to see what they’re about to buy before doing so online or in person.
Grow and develop your business into an online store as a space for consumers to shop and purchase products and services. Make sure your ecommerce site is secure and functions properly, to avoid any unhappy customers or issues. This is a great way to start a business online or sell products, in addition to what’s in your physical store. Think about all of the profits you’d be missing out on if you didn’t have an online presence.
Engage with your Target Audience
It’s not enough to visit with your customers face-to-face anymore. You have to be online with social media pages and launching online advertising campaigns. The good news is that these are great ways to target your specific kind of consumer and get in front of them where they’re spending a lot of their time already. Launch customer service opportunities on your website or use social media to engage with and answer shopper’s inquiries.
You risk missing out on a lot of business opportunities when you choose not to interact online. Come up with a strategy and start launching some of these ideas to help get you going. The best part is that it’s simple to adjust on the fly. This is why an online presence is critical for your business.
It is not uncommon for site owners to use Captcha for various purposes. Aside from for preventing spam comments and registration bots, Captcha can also be used to secure the ecommerce side of your WordPress site. There are also other security measures you can put in place to secure credit card payments on your WordPress-based ecommerce site. The 3D Secure by MasterCard and Verified by Visa both add an extra layer of security to online transactions. According to studies by Rutgers Online and its AACSB online MBA department, the use of EMV chip in credit cards is also reducing information theft and security issues; it reduced theft by 32.5% in 2014. The number of cases has continued to drop since.
2017 will be a big year for mobile commerce, which means you also need to prepare your WordPress site for mobile customers. Find out more about Credit Cards and Mobile Payments: What Your Business Needs to Know for Now and the Near Future from the infographic below.
This infographic was created by Rutgers Online.