If you’ve been on the internet for any length of time, then you’ve certainly run across many blogs. Maybe you’ve even read a few blogs consistently. You might be thinking that starting a block could be a great asset for your business. It could help you to connect with customers, share information about new products or services, and enable you to do some free or low-cost advertising. If you’ve gotten this far in the thought process, you’ve probably realized that there are two basic options when it comes to blogging. You can choose to use Blogger, which is owned by Google. Or, you can choose to blog using WordPress, which is open source software. Each of these choices has advantages and disadvantages, but as usual one comes out ahead when you consider all of the factors involved.
Like everything else that Google touches, Blogger has been instrumental in bringing a practice that was the privy of the technologically savvy into the mainstream. In this case it is the habit of keeping an online journal. Blogger’s advantages are that it is extremely easy to use and very quick to set up. Because it is owned by Google, Blogger integrates well with the full line of Google applications. You can add your blog link to your Google Chrome page, add it to your bloglines feed, and find all sorts of add ons that help blogger to run better and do more things. Google has kept up well with the newest waves of technology and now allows you to purchase your own domain name for $10 per year and host your blog on your own domain name. This is obviously more professional-looking than having yourname.blogspot.com and is an automatic choice for most business-minded bloggers. Although the option for using your own domain name does bring Google back into the mainstream, most people consider a Blogspot blog to be less professional-looking than a WordPress blog.
Unless you are very interested in having your blog integrated with other features of your Google account, WordPress is probably the platform that you will want to use for your business blog. Because WordPress is open-source software it is constantly updated. The basic code is very light, and the flexibility is in the add-ons that can help your WordPress blog do almost anything you could possibly want. WordPress prides itself on being easy to install and brags that you can have a blog up and running in just 5 minutes. Even if you opt to pay for a domain name and web hosting WordPress makes this easy by recommending several well known hosting services. There are a multitude of templates available so that you can make your blog look exactly the way you want it to.
If you’re considering starting a blog to promote your business, you’ve probably realized that the choice mostly comes down to using Blogger or WordPress. Blogger is a great option for beginners since it now offers the option of registering your own domain name. However for flexibility, professionalism, and ease of use WordPress still comes out on top.