Why An Online Presence Is Critical For Your Business

There’s no better time than now for your business to be online. If you’re not, you’re missing out on a lot of great opportunities to sell, connect and share with your target audience. Think about all of the hard work that you’re putting in at the office that’s going unnoticed by not conducting business online.

Make note of how often you go on the Internet and what actions you’re taking. Your customers are doing the same and missing out on seeing you if you’re not there. It’s a good idea to come up with a strategy for tackling the space and not try to do it all at once. See why an online presence is critical for your business.

Share Information

A major reason people are online is to find and share information. Consider if you’re wanting to buy a car and prefer to search for used Polo Vivo, instead of going into a dealership right away. This is made possible by the company posting information to their website and allowing you to search and view it. Consider it the first step in the buying process and a great way to get your consumers all the answers they need without having to contact you.

Post Images

The Internet is also a useful place to post and view images. This is especially important if you’re selling products or services that require visual context, such as a car. Customers don’t always want to have to leave their house to analyze and contemplate a decision. Draw consumers in with your images and showcase your best products with a visual appeal. Many times users want to see what they’re about to buy before doing so online or in person.

Process Transactions

Grow and develop your business into an online store as a space for consumers to shop and purchase products and services. Make sure your ecommerce site is secure and functions properly, to avoid any unhappy customers or issues. This is a great way to start a business online or sell products, in addition to what’s in your physical store. Think about all of the profits you’d be missing out on if you didn’t have an online presence.

Engage with your Target Audience

It’s not enough to visit with your customers face-to-face anymore. You have to be online with social media pages and launching online advertising campaigns. The good news is that these are great ways to target your specific kind of consumer and get in front of them where they’re spending a lot of their time already. Launch customer service opportunities on your website or use social media to engage with and answer shopper’s inquiries.


You risk missing out on a lot of business opportunities when you choose not to interact online. Come up with a strategy and start launching some of these ideas to help get you going. The best part is that it’s simple to adjust on the fly. This is why an online presence is critical for your business.

The Top Security Measures Your Website Needs

Small businesses are easy targets for hackers; they are usually the least likely to afford adequate security of their computer systems and website. Hackers can cause a lot of damage to your company if they get hold of your customers’ information, so you need to take action to prevent it.

As well as the usual security elements that you can use such as a secure admin password and firewall, there are other things as well that can help protect you from disaster. If, however, your system does go down or you suffer data loss, it is important to seek the help of a professional data retrieval company as soon as possible.

SQL Problems

It can be easy for a hacker to gain access to your files and data by using an SQL Injection. This inserts rogue code into web form field or URL. By using parameterized queries, you can help prevent this from happening. If this sounds too complicated, seek the advice from a web designer.


XSS is another way hackers can gain access to your site and steal information. They can add malicious JavaScript to your web page. The code then runs on the user’s browser and steals information before sending it back to the originator.

One example of how this can cause issues is that once the user’s browser is infected it can use the cookie data to get into your site and steal data. It is important that you make sure no user can add this JavaScript into your pages.

It is one area that has become a big problem in recent years, so ensuring that these little loopholes are closed could save you a lot of time and money.


As many people who use computers now know, passwords are an important way to protect data and other information on the system. It is important that your employees use passwords correctly and set difficult combinations that do not use personal information.

Advice also suggests that you need to change passwords at least every 90 days to stay secure. You should also change them after any employees leave your company. Employing other security such as a login for customers along with captcha security will also help you keep everything secure.


HTTPS is a secure protocol that ensures the person requesting the page is going to the correct destination. It is used primarily by pages that deal with credit card information, however, if you have other information that you want to protect, you should use the HTTPS protocol on those pages. This will make it a lot harder for hackers to access that page.

If you ever load a web page that is asking for personal information, you should check the HTTPS protocol in the address bar of your browser. If the page doesn’t have HTTPS, then you should be cautious about giving your details.

With these tips, hopefully, you will be able to secure your website and protect your customer information.

WordPress Commerce and Credit Card Payments

It is not uncommon for site owners to use Captcha for various purposes. Aside from for preventing spam comments and registration bots, Captcha can also be used to secure the ecommerce side of your WordPress site. There are also other security measures you can put in place to secure credit card payments on your WordPress-based ecommerce site. The 3D Secure by MasterCard and Verified by Visa both add an extra layer of security to online transactions. According to studies by Rutgers Online and its AACSB online MBA department, the use of EMV chip in credit cards is also reducing information theft and security issues; it reduced theft by 32.5% in 2014. The number of cases has continued to drop since.

2017 will be a big year for mobile commerce, which means you also need to prepare your WordPress site for mobile customers. Find out more about Credit Cards and Mobile Payments: What Your Business Needs to Know for Now and the Near Future from the infographic below.

This infographic was created by Rutgers Online.

How Businesses are Adapting to the Independent Contractor EconomyWord

Rutgers Online

5 Common Medical Data Security Mistakes (and How to Correct Them)

According to a study by the Ponemon institute, medical data is very valuable on the black market. Unlike credit card information, a medical record has more personal data. This includes physical markers and medical history. As a result, hackers are now targeting healthcare databases. To protect itself, the healthcare industry must improve its data security. One way of doing this is by avoiding the following 5 common medical data security mistakes. It must also know how to correct them.

1) Focusing on Compliance and Not Security

The Health Insurance Portability and Accountability Act (HIPAA) and Affordable Care Act (ACA) have changed the healthcare industry. They have forced it to adopt IT by requiring health care practices to comply with their regulations. According to Bradley University’s Department of Nursing, compliance alone is not enough to ensure security. Many security breaches still plague HIPAA compliant databases. To address the problem, security must also be made a priority.

2) Not Dealing With Bring Your Own Device (BYOD) Insecurity

Doctors and other healthcare workers bring their own mobile devices to work. They use them to text and email patients as well as each other. Of concern to data security experts is the lack of encryption on these devices. When they get lost or stolen, the medical data they contain is put at risk.

3) Not Investing Enough on Security

According to CNBC, most industries dedicate as much as 20% of their budget to data security. It adds that in healthcare organizations, this figure drops to 14%. And the reason is simple. Health care organizations run tight budgets with little money left over for security. But considering what is at stake, the health IT industry must invest more in this critical area.

4) Security is Not a Priority

Users pose the greatest threat to data security. How they use their laptops and mobile devices can expose an entire system to viruses, hackers, and malware. Unfortunately, health workers view IT security as the responsibility of the IT department, not theirs. And because of this attitude, they continue to compromise the security of the data they handle.

5) IT Systems are Either Too Simple or Complex

IT systems must balance ease-of-use and security. But, most of them fall on either side. They either focus on usability and are too simple and open to misuse. Or, they focus too much on security and are unusable. Now, if users cannot understand how to use a system, they will eventually make critical mistakes. Thus, IT systems must always strike a balance. They must be easy to use yet secure.

5 Ways of Correcting Medical Data Security Mistakes

While security breaches are rampant in the medical field, there are some things that every organization can do to prevent security issues within their network. Here are a few of them:

1) Implementing Risk-Management Procedures

Although HIPAA compliance is important, it is only part of the solution. The rest lies in having a comprehensive risk-management policy such as behavioral analytics which help identify threats before they become a problem.

2) Using Two-Factor Authentication

Two-factor authentication is a good answer to data insecurity. Secure logins can involve using combinations of passwords and fingerprint, iris, or badge scans. But in healthcare, fingerprint scans are impractical. Health workers sometimes wear gloves in sanitary environments.

3) Using Encryption

Encryption protects sensitive data in the event of an attempted hack. The data on a stolen or lost mobile device also remains secure if encrypted.

4) Implementing EMM (Enterprise Mobility Management) Systems

EMM systems help secure all mobile devices which access a specific network. A good example is BlackBerry BES12. Health organizations use it to maintain data security regardless of the device used to access their network.

5) Educating Employees

An organization must build a security culture by educating employees on security. With the knowledge, they will view security as a personal responsibility.


Securing health data has become a priority today. This is as more hackers target the health sector owing to the value of medical data on the black market. But security is not difficult to achieve. An organization must avoid the five mistakes listed above. It must also apply the five recommendations also listed above.

What Does It Take to Become a Web Hosting Reseller?

Becoming a web hosting reseller looks like an enticing career. The profits you can gain from running an online business like this are very desirable, but what does it take to become a web hosting reseller? There are many things you need to consider before embarking on a career or setting up your own business. Everything from cost to knowledge and time needs to be thought about, and you’d need to put everything into making it successful. So here are three things you should consider to decide if you’ve got what it takes to become a web hosting reseller.

Have You Got the Knowledge?

When becoming a web hosting reseller, it is vital that you have the knowledge and skills to offer great services to clients. Those wanting to choose your services will be keen to know about the experience that you have within the industry, they won’t want to take a gamble on somebody who doesn’t have proven experience as they’re likely to be investing a lot of time and money in you creating their website. So to become a web hosting reseller you need to have the expertise. But don’t panic if you don’t; there are lots of online courses that you can use to widen your knowledge base and get you started.

Do You Know the Best Web Hosting Company to Choose?

There are so many web hosting companies out there for you to choose from, and if you want your web hosting reseller business to be successful you need to choose the best one for you. There are lots of things to consider when choosing your web hosting company, such as price and the features that they offer. To become a web hosting reseller, you’re going to need to use a reliable and high quality web hosting company. Click here to check out the UK’s leading web hosting reseller to get your research started.

Have You Got the Money to Get Started?

It’s no secret that starting a business is going to cost you a bit of money in the short term, and web hosting reseller businesses are not exempt from this. You’re going to need a lot of equipment to get you started, and if you want to be successful then we recommend you invest in high quality equipment. Not only is it going to take a bit of money, but it’ll also take a lot of your time. So before you get started make sure you’re motivated and committed to making your hosting reseller business a real success. If you don’t think you can commit everything then becoming a hosting reseller might not be the career for you.

With companies needing websites ever more to reach customers, you’ve definitely picked an industry that is thriving to get into. If you’ve got what it takes to be a hosting reseller, then you should find yourself with lots of work and hopefully lots of profits to enjoy.

How to Upgrade Your Laptop Memory in 5 Easy Steps

When you’re trying to boost the speed of your laptop, few things will work better than adding some extra RAM. Unfortunately, many people are intimidated by the process of buying and installing memory modules and instead convince themselves to buy a whole new laptop just to see a small performance increase. If you’ve been wanting to add some more RAM to your laptop but have been hesitant to get started, follow these five simple steps and you’ll have everything covered:

1. Determine if Your Computer Would Benefit From Additional RAM

To find out if your computer’s memory is overburdened you can launch the Windows Task Manager and then select the Performance tab to see what percentage of your available RAM is being utilised at any given time. This module will also show you how many memory slots your PC has open or in use, so you’ll know how much you can add. A more detailed view can be brought up by navigating to the memory tab in the Resource Monitor. Online memory suppliers like also provide detailed guides on how to determine the type of RAM you need to perform an upgrade.

2. Find Out What Kind of Memory You Need

Now that you know you’ll benefit from more memory, it’s time to find out what kind of RAM chips your computer is compatible with. This information can typically be found in the owner’s manual or on the manufacturer’s support site. There are also third-party programs like CPUz that can scan your machine to find out what type of RAM it uses.

3. Open Your Laptop’s Panel and Locate the Memory Banks

Once you’ve obtained the appropriate memory chips for your laptop, it’s time to remove the rear panel and locate the memory slots. You can use the owner’s manual for instruction or see if you can find a video of the process on YouTube – many people find the latter option to be easier to follow and more convenient.

4. Remove Existing Memory Chips from Slots

Most laptops have the existing RAM installed in the upper slot, so it will get in the way of installing your new RAM chip. Thus, you’ll need to remove the old RAM chip from the upper slot by pushing apart the clips that hold it in place and sliding it out without touching any of the gold connectors.

5. Install Old RAM in Bottom Slot Then Put New RAM in Upper Slot

Take the old RAM chip that you just took out of the upper slot and install it in the bottom slot at a 45-degree angle with the gold facing down. Repeat this process to install the new RAM in the upper slot. Be sure to apply gradual and even pressure with both fingers until the module is level and snaps into place.

Safety Precautions and Extra Tips

Always make sure you’re grounded and discharge any static electricity by touching something metal (i.e. – a metal radiator) before getting started. If you fail to take this precaution you could send a shock to one of the machine’s chips and cause damage in the process. Also, keep track of the tiny screws for the laptop case while taking it apart, and always follow the instructions in your device’s owner’s manual thoroughly.

Why Call Centres Should Always Record Their Calls

If you own or manage a call centre, the main task of all your employees will be to either take or make calls. Call centres tend to be busy and are often the main point of contact for customers who are looking to get in touch with the business that you represent with a complaint or question. Although most calls taken by call centre staff tend to go smoothly, there have been incidents of bad customer service or unacceptable behaviour on calls. Although you would hope that none of your employees will ever find themselves in this situation, it’s definitely better to be safe than sorry. We’ve put together just some of the reasons why call centres should definitely record each call made.


When you use call recording software, there is the option to use it for the purpose of analytics. Analysing calls can lead to improvement in customer service, employee satisfaction, customer satisfaction and the productivity of the business as a whole. By listening to both good and bad calls, you are able to get a good picture of what works well and what doesn’t. This can then be reflected upon both with the employees whose calls you are listening to, and also during employee training sessions.

Cover Your Back

As a call centre owner or manager, it is important to have your own back covered at all times, and also that of your employees. If a caller were to accuse one of your employees of saying something which could land you or them in serious trouble, it always pays to have evidence as to whether the accusation is or is not true. With more and more people trying their luck and scamming when it comes to taking companies to court in order to get a pay out, there’s nothing more important than making sure that you have taken every precaution to defend yourself should a case such as this arise.

Improve Productivity

If employees know that they are being monitored as they work, they are much more likely to be more productive. Employees who are listened to on calls are going to pay much more attention to making sure that they follow all protocol and work to the best of their ability than those who are unmonitored. Although there are definitely some great ways to help your employees improve their productivity by ensuring that they are satisfied in their jobs, knowing that your boss could be listening in is one of the best motivators.

Employee Development

If your call centre has an employee development program in place, call recordings are absolutely essential. This is because the recordings of calls can not only be used to give examples to trainees of how they should or shouldn’t be working, they can also be a great way of tracking progress and improvement over a period of time.

Making sure that all calls taken or made are recorded at a call centre should be standard for your company safety, staff training, and productivity.

How to Make Your Business Technology More Portable

Businesses are moving away from traditional desktops to portable technology. As more millennials come into the workforce, traditional desktop sales are down, but sales of Chromebooks and ultraportable PCs are up, reports Meanwhile, 92 percent of senior executives now use a smartphone for business, with 77 percent using it to research products and services for their business and 50 percent using it to make business technology purchases, according to an IDG Global Mobile survey.

These shifts towards portable PCs and smartphones enable entrepreneurs to slim down their technology and go with more lightweight, portable options. Here are a few ways you can condense your business technology to make it more portable and mobile.

Choose a More Portable PC

Today’s most popular PC options are ultraportable laptops and Chromebooks. Ultrabooks or Steambooks have a processor more powerful than an Intel Atom, weigh less than 4 pounds, have screens 14 inches or smaller and last most of a workday on a single battery charge. They run from about $300 to over $1,250. Chromebooks are specialized, slimmed-down laptops that run on a Chrome OS operating system and are optimized for browsing online and running cloud-based software. They run from less than $200 to about $800.

If you spend most of your computer time on the cloud, don’t need to run too many applications at once or don’t need much memory, you can probably get by with a Chromebook. If you need to run offline applications or native Windows applications or if you need more computing power or memory, you may want an ultraportable laptop instead. PCMag provides reviews of today’s top ultraportable laptops and Chromebooks.

Go With a Business Smartphone or Tablet

Many business computer applications can also be run from a smartphone or tablet. As with Chromebooks, you should pick a smartphone that is compatible with your computer’s operating system and software applications and can sync your documents and files between the two devices. Other considerations for choosing a business mobile device include display size and resolution, support for split-screen multitasking, stylus accessories, battery life and security features such as fingerprint scanners.

Earlier this year, Business News Daily reviewed today’s top business smartphones, ranking the Samsung Galaxy S6 as the best overall business phone. Since then, Samsung has released the Galaxy S7, which is ranked by Consumer Reports as the best smartphones on the market. IT Pro rates the Apple iPad Pro 9.7 as the best business tablet currently available.

Use Wearables for Business Applications

Another portable option for certain business applications is wearables. While wearables currently have more limited functionality than PCs and smartphones, they can be effectively used for a number of specific business functions, such as hands-free communication, remote time tracking and data input, notification delivery and mobile customer service support. The Inquirer ranks some of today’s top wearable options.

Migrate to Cloud Software Applications

You’ll find it easier to adopt more portable hardware if you move some of your software applications to the cloud. There are now cloud-based versions of most common business applications, including productivity suites, customer relationship management tools and accounting software. Today’s most popular business cloud software packages include Microsoft Office 365 and Google Apps.

Locked Phones? Just Swipe, Yeah? Nah.

Locked Phones? Just Swipe, Yeah? Nah.

When people think of a locked phone, they usually think of the state it’s in before you run your finger across the bottom and open it up (or press ‘Off’ and the ‘*’ key, if your phone is really old). Whilst this is also a locked phone, the term is applied to the phenomenon whereby a mobile phone supplier will stop you from using any other SIM card within the phone. An example of this would be buying the latest Samsung Galaxy from Vodafone and it being locked by them so that you can only use a Vodafone SIM within the handset. You can unlock the phones, but more on that later.

Why Do They Do It?

Essentially, so they can get more business from you. I find this a really stupid and outdated policy to have. Suppliers should be putting more effort into brand loyalty than insignificant locks to stop you from switching that are actually just a nuisance and nothing more. It’s even stupider when you consider that it’s fairly easy to unlock the phone again, but you have to pay the supplier to do it, and wait up to a month (there is an easier way, but I’ll cover that in a bit).

What Do You Gain From Unlocking?

By unlocking your handset you get to keep the handset you love, but are then able to switch suppliers once your contract is up if you aren’t happy with them. If, at the end of your contract, you’re not ready to give up the phone, enter into a SIM only deal and you get to keep the great handset, but also get a much cheaper contract. Another perk that comes from unlocking your phone is if you are travelling you can buy a cheap SIM in the country you are in and pop it into your handset, meaning you avoid all the nasty roaming charges.

How Do You Go About Unlocking?

The obvious way is to simply get hold of your supplier as they will unlock your phone if they have to. Depending on your provider and contract, there can be some complications, however. Some will only unlock your phone after a fixed point within your contract (O2 will only do it after 12 months); will charge anywhere from £8.99 to £20.00, which is just cheeky; and some, as I said earlier, will take up to 30 days to get round to doing it for you. This is a hassle, especially if you’re with one of the more difficult suppliers, so the other way is to go to a dedicated company. Unlocking Smart will be able to help you unlock almost any make and model of phone, which bypasses the stupid waiting time; the only after a fixed point in your contract’ bit; and the stupid cost.

Knowing about unlocking phones – especially how to circumvent the will of the suppliers – is very handy as it makes life easier for you and can save you quite a bit on not only your phone contract, but also those nasty roaming charges.